Worldpay Teams Up with Amazon for Amazon Pay
Everywhere you go, it would seem Amazon has left its fingerprints. Amazon Pay is looking to branch out through Worldpay. Now those who accept payments online are able to add Amazon Pay as an option. This move will broaden out the checkout experience, also providing the quality and care people come to expect from the Amazon brand.
While this amounts to not much more than merchants being able to accept another form of payment, this particular coupling is significant because Worldpay will be the first acquirer to make Amazon Pay available as an option. It’s a natural progression for Worldpay, since Amazon boasts millions of regular users with saved information. Amazon Pay allows consumers the ability to make purchases using their saved Amazon payment information. Put these things together and a new collection of merchants and consumers have access to the convenience of the partnership.
“By teaming up with Amazon, we have an even stronger capacity to enable digital commerce, streamline the checkout experience and drive frictionless payments for our merchants.” said Asif Ramji, Chief Product and Marketing Officer at Worldpay. “Consumer adoption of digital payments is growing rapidly and merchants need to keep pace with demand. At Worldpay it’s our responsibility to make it quick and easy for our merchants to add new payment options, and enable their customers to pay in the way they want to.”
“At Amazon, we are continuously looking for ways to invent and simplify on behalf of our customers,” says Patrick Gauthier, Vice President, Amazon Pay. “Working with Worldpay will make it easier for merchants to grow their business by providing customers with a familiar and trusted experience throughout the shopping journey.”
It makes sense that a company like Worldpay would jump on the opportunity to incorporate Amazon in its offerings. Being the first is an extreme boon for everyone involved. It might only be a matter of time before other similar companies follow suit.