Cardfree Launches New API Geared Toward Large-Scale Mobile Payments
It’s not exactly news that major businesses are increasingly looking at bringing out their own branded mobile payments services. Walmart and Target are just two prime examples, and the notion that businesses might want to process their own payments and save a bundle in the process is just good business. Cardfree is poised to make such a concept easier, thanks to its recently-released Universal API, an application programming interface (API) that opens up some big new opportunities.
The new API allows for a common point of integration to bring together several different digital channels at once, including not only mobile and online operations, but also in-store operations ranging from the point of sale (POS) system to digital menu boards and more. These tools in one place allow users to much more readily build mobile operations, integrating such things as loyalty programs and more into a customer-facing digital wallet.
Cardfree’s new API also comes with a mobile software development kit (SDK) that allows the tools found in the API to be put more directly to use. The SDK should not only allow for ready access to Cardfree’s services, but also better overall mobile development.
Jon Squire, Cardfree’s founder and CEO, noted “Since inception, Cardfree has embraced that digital wallet and commerce initiatives cannot be limited to the physical device that is the flavor of the day. Our platform was specifically built to ensure flexibility and expansion into any, and all, relevant channels.”
Improving mobile operations is likely on a lot of merchants’ radar these days, mainly because the massive millennial user market loves mobile and will cheerfully put it to use. Giving people what they want is a core proposition of almost any business, and when customers so clearly want mobile, failing to provide mobile is a sure step toward failure. This combination of API and SDK should go a long way in not only making the necessary tools exist, but making these tools more readily accessible to business users.
If we hadn’t already seen quite a bit of move toward mobile development, this move would almost certainly spike such a move. As it is, it’s likely to help spur development further and ultimately give us a lot more in the way of mobile options at businesses in the not-too-distant future.