7-Eleven Steps Into Mobile Payments With Amazon Cash
7-Eleven might well be the king of the rapid snack or gigantic sugary beverage. The notion that it might be a major nexus of mobile payments, however, likely hasn’t been considered. That could be about to change as almost 8,000 7-Eleven locations in the United States are poised to add Amazon Cash to their lineup of offerings.
Basically, now, Amazon Cash users can go to a 7-Eleven location armed with their personalized Amazon barcode. They take said barcode, along with an amount of cash between $15 and $500, and have it loaded directly to their Amazon account. The users can then take that $15 to $500—and the whole amount, too, as no fees are charged unlike a reloadable credit card—and can spend it as they wish.
This isn’t the first time that 7-Eleven’s been seen working with Amazon; back in 2012, 7-Eleven was spotted offering users access to the Amazon Locker concept, now currently seen in 300 cities. Now, users can pick up Amazon purchases at a time and date more convenient to them.
7-Eleven’s senior product director Tony Stapleton noted “7-Eleven has long been an advocate for giving customers many options on how to pay for products and services. 7-Eleven constantly updates and introduces new forms of payments to respond to continued shifts in customer preferences, life styles, and adoption of new technologies.”
The concepts dovetail together surprisingly well; after all, a lot of users go to a 7-Eleven with cash on hand. Whether going for a tank of gas or an almost-equally-large tank of soda, a credit card or checks in a 7-Eleven is almost as out-of-place as kobe beef would be. Not that you can’t, but quite a bit of that business is likely cash. So being able to take that cash and place it on an Amazon account—where you can, impressively enough, shop for kobe beef—is almost a natural extension of the concept.
7-Eleven adding facilities to turn cash into Amazon payment credits is a great idea. It’s one that plenty of shoppers will likely take advantage of, giving 7-Eleven new traffic and Amazon even more faithful shoppers.