Kroger shoppers can now add restaurant meals to their grocery carts, thanks to a new partnership with Uber Eats announced on October 30, 2025. The collaboration marks a first-of-its-kind integration in the retail sector — allowing customers to order both fresh groceries and restaurant meals from the Kroger app.
Kroger, the largest U.S. grocery chain, becomes the first retailer globally to embed Uber Eats directly into its digital shopping experience, connecting Uber’s restaurant network with Kroger’s retail and loyalty ecosystem.
“Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience — and to connect our two membership ecosystems,” said Susan Anderson, Uber’s Global Head of Delivery. “Together we’re creating an ecosystem of access, where fresh groceries, favorite meals, and meaningful rewards across mobility and delivery all come together seamlessly.”
Partnership Overview: Uber Eats x Kroger
| Key Details | Description |
|---|---|
| Announcement Date | October 30, 2025 |
| Integration | Uber Eats restaurant ordering added to the Kroger app |
| Service Reach | 2,700 Kroger stores available on Uber Eats app by early 2026 |
| Exclusive Perks | Kroger Boost members receive extended Uber One trial and benefits |
| Objective | Combine grocery delivery with restaurant meals in one platform |
| Key Benefit for Consumers | Seamless checkout and shared loyalty ecosystem between Uber and Kroger |
A New Type of Convenience for Modern Shoppers
With this integration, Kroger customers can now shop for weekly groceries while simultaneously ordering dinner from thousands of nearby restaurants — all within the same digital experience.
The feature is part of a larger strategic alliance between Uber and Kroger that will enable Uber customers to shop and schedule grocery deliveries from 2,700 Kroger-owned stores through the Uber Eats app starting early next year.
The partnership will also link Kroger Boost — the retailer’s paid loyalty program — with Uber One, offering extended free trials and shared rewards for members.
This move reflects the growing trend of blending grocery, restaurant, and delivery ecosystems to create a unified consumer experience.
Kroger’s Shift Toward Integrated Digital Retail
The Uber partnership comes as Kroger navigates shifting consumer habits. The grocery giant recently reported an uptick in quarterly sales, driven by more consumers eating at home due to inflationary pressures.
However, interim CEO Ron Sargent noted that shoppers remain cautious about spending:
“Customers are feeling pretty stressed about the economy. They’re doing things to save money,” Sargent said during an earnings call. “Low- and middle-income households are really looking for deals. They’re using coupons more, making smaller but more frequent trips, and buying more private-label products.”
The collaboration with Uber Eats aims to capture this cost-conscious but convenience-seeking consumer base — providing them with more value and flexibility in how they order food.
Kroger’s Expanding Delivery Network
This isn’t Kroger’s first major step into the on-demand delivery arena. Just last month, the company expanded its partnership with DoorDash, adding 2,700 additional Kroger-owned stores to the DoorDash Marketplace.
DoorDash reported record grocery order volumes in Q2 2025, with Kroger now standing as the largest grocery retailer on its platform. The dual partnerships with both Uber Eats and DoorDash underline Kroger’s strategy to meet consumers wherever they shop, whether through direct app integration or third-party delivery platforms.
| Kroger’s Delivery Partnerships (2025) | Partner | Reach |
|---|---|---|
| Uber Eats | 2,700 stores | First grocery-retail integration into Uber Eats ecosystem |
| DoorDash | 2,700 stores | Largest grocer on DoorDash; record grocery orders in 2025 |
The Future of Food Delivery: Grocery Meets Restaurant
This collaboration is part of a growing convergence between grocery delivery and restaurant delivery, a trend transforming how consumers plan meals and shop for food.
Rather than choosing between eating out or cooking in, customers can now combine both experiences — order takeout for tonight and stock up on groceries for the week, all from one app.
“This partnership represents the next evolution in food delivery,” said Michael Grant, a retail innovation analyst. “It merges the immediacy of restaurant dining with the practicality of grocery shopping — offering consumers total flexibility.”
The integration also creates new data-sharing opportunities, allowing Uber and Kroger to better personalize offers, improve delivery efficiency, and build stronger loyalty connections through shared insights.
Why It Matters?
The Uber-Kroger partnership reflects a broader retail technology trend: the blurring lines between grocery, restaurant, and on-demand delivery services. As consumers increasingly seek all-in-one digital solutions, traditional retailers are collaborating with tech-driven delivery platforms to stay relevant.
For Uber, the move strengthens its foothold in the grocery delivery segment, while for Kroger, it enhances its value proposition with a richer customer experience that integrates food, convenience, and rewards.
Together, the two companies are redefining what a “super app” for food could look like in the U.S. — one where a customer’s weekly grocery trip and restaurant dinner order coexist in a single, connected platform.
FAQs
What does the Uber-Kroger partnership include?
It allows Kroger shoppers to order restaurant meals directly from the Kroger app through Uber Eats, while Uber Eats users will soon be able to order groceries from 2,700 Kroger locations.
When will the service roll out?
The integration is live for some Kroger shoppers now and will expand nationwide in early 2026.
What benefits do Kroger Boost members receive?
Members will receive an extended free trial of Uber One, plus added perks like exclusive savings and faster delivery options.
How does this partnership benefit consumers?
It combines grocery delivery and restaurant ordering into one digital experience, giving shoppers more convenience and reward opportunities.
How does this fit into Kroger’s overall delivery strategy?
This partnership complements Kroger’s growing presence on DoorDash and strengthens its multi-platform approach to food delivery.