Walmart Sparky

AI Shopping Tools Power $11.8 Billion Black Friday eCommerce Boom

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AI Shopping Tools Power $11.8 Billion Black Friday

Black Friday 2025 wasn’t just another record-setting shopping day it was the moment artificial intelligence officially became retail’s new engine. Shoppers spent nearly $11.8 billion online, marking a 9% increase from 2024, according to Adobe Analytics. The record-setting haul came amid mixed consumer confidence and tight budgets but smarter, AI-powered tools turned browsing into buying. … Read more

Amazon Rufus vs. Walmart Sparky: The New AI Rivalry Driving Holiday Retail Spend

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Amazon Rufus vs. Walmart Sparky:

This holiday season, the biggest competition in retail isn’t on the store shelf it’s inside the shopping app. Amazon and Walmart, two of America’s largest retailers, are quietly rewriting the playbook for digital commerce with their AI-powered shopping assistants, Rufus and Sparky. Both started as tools meant to make shopping easier. But in late 2025, … Read more