Amazon Rufus vs. Walmart Sparky: The New AI Rivalry Driving Holiday Retail Spend
This holiday season, the biggest competition in retail isn’t on the store shelf it’s inside the shopping app. Amazon and Walmart, two of America’s largest retailers, are quietly rewriting the playbook for digital commerce with their AI-powered shopping assistants, Rufus and Sparky. Both started as tools meant to make shopping easier. But in late 2025, … Read more