Zipline CMO Kristen Bailey to Lead Innovation Forum Session at Winsight’s Outlook Leadership Conference

PORTLAND, Maine – Kristen Bailey of ZipLine, which provides payment and loyalty programs to the retail industry, will be a guest speaker at Winsight’s Outlook Leadership Conference in Rancho Palos Verdes, California, next week.

The conference is the convenience industry’s premier event, offering retailers and executives the opportunity to establish key partnerships and gain insights to increase their market share.

Bailey is a consumer loyalty expert and chief marketing officer for ZipLine, the company that pioneered payment-powered loyalty. She will lead an Innovation Forum session on how mobile payment and rewards drive millennial loyalty. To help illustrate this, Bailey will share new research on why a payment-powered loyalty approach has the greatest ability to influence today’s consumers and convert them to brand fans.

At ZipLine, Bailey leads sales, marketing, business intelligence and consumer engagement. In May, Bailey spoke at the Gilbarco Veeder-Root’s Retail & Fuel Technology Conference, where she participated in a panel discussion on loyalty and mobile technology.

About ZipLine:

ZipLine (www.zipline.biz) provides branded payment and loyalty programs to retailers in the U.S. With nearly 15 years of expertise in providing private label debit payment technology platforms, ZipLine has the largest market share in the fuel and convenience industry, and its platforms are the number one form of payment at some of the largest national retail chains. The company has locations in Portland, Maine, and Coconut Creek, Florida.