Rambus Accelerates Mobile Wallet Adoption with Unified Payment Platform
Recently, Rambus announced some exciting news regarding a comprehensive mobile payments platform to enhance payment security and protection. In addition the platform will greatly reduce operational costs and increase revenue for retailers adopting the system.
The Rambus Unified Payment Platform safely and seamlessly converts and manages digital value to allow consumers to pay with credit, points, and coupons in one simple transaction, and transform how they shop, and more importantly, pay.
“Our Unified Payment Platform is based on a bank-proven foundation from our Bell ID acquisition, utilizing tokenization and card provisioning technology that is in use among the largest banks and payment networks worldwide,” said Dr. Ron Black, president and CEO of Rambus. “Our new platform extends this offering to the retailer, enabling them to incorporate payments and manage digital currencies inside a single app to realize an enhanced frictionless shopping experience.”
The Unified platform has a few primary components that are key to its success. They include the Digital Value Manager, the Retail Wallet Engine, a white-label retail app, and optional modules to support credit and debit cards, gift cards, loyalty points and coupons.
The Digital Value Manager is described as the core of the Unified Payment Platform, and it allows retailers to connect multiple third party service providers and convert various forms of digital value into a unified currency. The Retail Wallet Engine software allows complete integration with mobile payment products. The white label application software enables retailers to get their branded app quickly to market. Lastly, customizable modules provide retailers as well as merchants the ability to securely connect to third-party services.