Payment facilitators are changing the acquiring market at a rapid pace, and traditional ISOs run the risk of losing business without doing something to remain competitive. But what is the most effective use of their resources? Merchant acquirers are looking for more software-focused partners, including ISVs, because they're able to offer their merchants an easy, digital experience.
ISOs are not necessarily able to, or want to, become payment facilitators because the infrastructure to act like a mini acquirer is too complex and expensive to build. Instead, to maintain a competitive foothold in their existing referral model, they must offer a fast, convenient customer experience. A PayFac-like customer experience.
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