Cambridge will be one of the first areas in the UK to be able to take advantage of the new mobile payments app, Droplet Rewards, officially launching this week.
Shoppers around the world are seeking simpler and more innovative payment methods, putting retailers under increasing pressure to adopt new payment technologies.
Three years ago, a group of US retailers working in cooperation with the Merchant Customer Exchange umbrella, chose to delve into the mobile payments market.
The idea of marketing an experience may be just what businesses need to succeed.
CurrentC will seek to serve customers via a convenient mobile application.
Terapeak users now have access to valuable selling insights from Alibaba.com, a leading e-commerce platform for merchants.
A new report suggests that at least four major organizations in Great Britain are looking to make some serious changes in the mobile apps they use, and they likely won't be alone.