Twitter https://www.flickr.com/photos/mdgovpics/6756447541/

Donate to Your Favorite Political Campaign via Twitter

September 15, 2024         By: Mike Dautner

As we all know, political campaigns can be a source of fascination and excitement. Being devoted to a particular political party means you represent the principles for which that particular party stands for.

Often times, people are so adamant about a particular political campaign that they feel compelled to help in any way they can. For some, monetary donations are the perfect way to ensure their party receives the proper aid.

Now, with the help of Twitter, individuals can donate to the political campaign of their choosing right within a single tweet.

This is a total game changer for politicians trying to get the word out about their candidacy. Very soon, you will start to see little cards within your timeline that will ask you to make contributions to a candidate or cause.

This feature is the product of the new partnership including Twitter and Square, the mobile payments platform. Political campaigns are not unaware of the benefits of mobile payments. They know the ultimate determining factor in whether or not someone chooses to make a donation, is indeed the level of convenience attached to it.

They are also well informed on the volume of users Twitter retains, making it a prime platform in which to operate. Considering the hundreds of millions of people that are on Twitter, it is easy to see the push for an in-app platform that is capable of accepting mobile payments in the form of donations.

Every political campaign needs money in order to operate, pretty much like everything else in society. As such, this transition into mobile payments via Twitter is an absolute slam-dunk for political campaigns and causes.