Amazon’s Prime Day Advances Mobile Payments, Brings Plenty of Issues Along
There’s no doubt that Amazon is a big deal for mobile payments. It’s one of the best places to shop from a mobile device there is, because it’s basically the online equivalent of a big box store with even more in it than your standard big box store. One of the biggest events in the Amazon year must be Prime Day, the day that celebrates Amazon Prime account holders by offering a slew of special deals that make shoppers feel like Black Friday showed up early. Yet this particular round didn’t go without some real trouble, according to reports.
One of the biggest issues that Amazon faced this Prime Day, reports noted, was issues at the cart level. Several shoppers hit social media with a surprisingly common refrain: they couldn’t add items to their shopping carts. Since this is one of the main processes by which Amazon derives sales and therefore profit, it was a pretty big problem. While the issue seemed to no longer be an issue by about 1:30 PM on Tuesday—the whole problem started at about 11 AM Eastern—it still proved a bit of a black eye.
Amazon took less mechanical-related problems on as well, including strikes in both Germany and Minnesota. Not DDoS strikes, of course, but straight-up, actual labor strikes. The strikes were geared toward protesting Amazon labor practices as well as working condition issues. Amazon was quick to respond on this front as well, noting that Amazon offered “…industry-leading pay of $15 per hour, benefits and a safe workplace for our employees.”
While Prime Day is likely to still prove a winner for Amazon—Coresight Research projects that Amazon will see revenue of “only” $3.4 billion from Prime Day operations—it’s likely to not be the winner it might have been. Reminders of labor issues, the impact of cart glitches and frustrated shoppers that followed all act as restraints on the overall profitability, as well as the chances people will turn to Amazon in the future.
Still, a two-day event that pulls in better than $3 billion is nothing to sneeze at. Amazon has proven itself an enduring institution in an environment where fame is even more fleeting than ordinary: the internet.