Comviva Looks to Digitize India
Recently, Comviva has announced that their mobiquity Wallet Tap and Pay service will allow third party digital wallet providers and certain banks the ability to launch contactless mobile payments services easier and faster than previously possible. This would effectively eliminate the need to have plastic or cash on you, creating a safer payments experience.
The Indian payments scene has been experiencing rapid growth in recent memory, especially through Comviva’s efforts. mobiquity is one of the initiatives that looks to bring modernization to the region, using a service not unlike the mobile wallets used in other parts of the world.
Knowing that there’s a region based mobile payment service available should do wonders for the consumers native to India. Comviva is a globally recognized payments brand that has been working towards making India a viable landscape for the payments industry. Comviva is for India what Apple and Samsung are for the United States.
Speaking on the occasion, Srinivas Nidugondi, Chief Operating Officer, Mobile Financial Solutions, Comviva said “With the growing NFC POS infrastructure in India and mobile phones becoming de facto wallets for consumers, we expect ‘wave and pay’ or ‘tap and pay’ to become the future of contactless payments in India. We are happy to say that Comviva is making this future possible through its mobiquity® Wallet Tap and Pay solution, leveraging HCE and Tokenization for seamless and secure mobile payments to all digital wallet users bringing the payment experience in India on par with the developed world.”
It’ll be interesting to see where the wireless payments thought process leads Comviva. While their focus remains on improving the payments scene in India, the brand is global and could make its way elsewhere as well. With Apple looking to expand its payments offerings with a new credit card, Comviva might not be far behind should this effort go well.