Venmo Mobile Payments Now Work With Tidal Streaming

February 8, 2019         By: Steven Anderson

We’ve already seen the impact that Venmo has had with the millennial market, and found that the younger set does indeed enjoy picking up a shared tab with the Venmo system. Yet some wondered if Venmo would forever be a simple sideshow, a peer-to-peer entry only. Well, that’s changing, as we recently discovered when Tidal sent word our way that it will now be working with Venmo to cover the costs on streaming services.

Now, Venmo users will be able to use their Venmo balance or a linked payment instrument—credit card, debit card, or bank account—to pay for Tidal subscriptions. Setting up the option is comparatively easy; a quick stop on MyTidal.com via the mobile device’s native browser and a few answered questions later, the system is set up to start taking payments from the method of choice.

This is actually the first time, according to the word from Tidal, that Venmo has been accepted at a music streaming subscription service. Accepting Venmo for payments also represents a substantial advancement forward for Tidal, which has been working to ramp up its use cases thanks to things like car integration with Lincoln Motor Company and more general integration with Plex.

Tidal COO Lior Tibon noted “We want to ensure listening to music is a seamless experience for all users. Adding Venmo, one of the most popular digital wallets, gives members an unmatched level of convenience financially.”

It’s true; the more options a company can offer, the more likely they are to find a market that’s interested in using them. Of course, there’s a point of diminishing returns to consider; some options are too costly to offer and don’t bring in enough users to justify the expense. Still though, adding Venmo to the repertoire doesn’t seem like the kind of thing that will break the bank, and given the widespread use of Venmo, it may well draw some users. Of course, Tidal has its work cut out for it going up against streaming services like Spotify and Pandora, but this might be enough to give it an edge.

We shouldn’t have long to wait before we find out how well this works, and hopefully, Tidal will count a few more subscriptions to its credit as a result.