TruRating Announces Partnership with TSYS to Provide Savvy Retailers with Smarter Customer Insights
ATLANTA – January 22, 2019 — TruRating, customer experience experts specializing in point-of-payment customer feedback solutions, announced today a partnership with TSYS, a leading global payments provider, offering innovative solutions to issuers, merchants and consumers. TruRating will be available on TSYS’s Genius® Customer Engagement platform, where merchants can select innovative solutions that enhance business operations beyond payments. Genius is the flagship product developed by Boston-based Cayan, which was acquired by TSYS in January 2018.
TruRating provides easy-to-understand insights via an online dashboard and mobile app, and it will be the first application on the Genius platform related to customer feedback. Genius, through its Unified Commerce Solution Suite, gives its business customers the unprecedented ability to manage the consumer experience across locations and between channels without ever touching cardholder data.
“Between TSYS’s innovative Genius platform and our in-store and online capabilities, merchants will be able to connect with and learn from their customers more easily than ever before,” said Georgina Nelson, CEO, TruRating. “Our partnership will give businesses the opportunity to access and analyze real customer feedback across channels, giving them the power to make smart and informed decisions.”
TruRating was launched in 2014 by Nelson, a former lawyer who wanted to help businesses get better insights by giving a voice to the “silent majority” of consumers who never give reviews. Using the payment terminal at checkout, paying customers provide a quick response to one rotating question, which produces an industry-leading 88 percent response rate. This validated customer feedback data is fed back to merchants in near real-time.
TSYS provides technology-led acquiring services to more than 800,000 merchants and more than 100 integrated partners in the U.S. They bring a strong omnichannel presence with a fully integrated, multichannel customer engagement platform, and their flagship Genius platform delivers a seamless and scalable unified commerce experience across channels.
“Merchants have to constantly listen to their customers in order to stay relevant,” said Henry Helgeson, President and EVP, Integrated Solutions, TSYS Merchant Solutions. “Genuine, validated customer feedback provides businesses with the insights they need to stay on top of what their customers want and their purchasing experiences—whether good or bad. TruRating’s solution provides the merchants we work with the opportunity to receive feedback in near real time so they can make the customer shopping experience even better.”
For all businesses using Genius, whether large chains or SMBs, TruRating offers an equal opportunity to access customer experience data on a scale like never before. Business owners can better support their teams, while effortlessly increasing revenue — in some cases up to an eight percent increase within weeks of switching on TruRating.
Following a successful pilot program, TruRating is now live within the Genius ecosystem. To learn more about how TruRating can help your business, visit www.trurating.com/business.
TruRating is a company specializing in customer experience insights for retail and hospitality industries. Utilizing point-of-payment technology, TruRating operates on the simple principle of only ever asking one rotating question per customer, which means the vast majority are happy to respond. With industry-leading response rates at an average of 88%, and every response linked to transaction data, TruRating’s unique technology platform gives businesses the real-time data they need to make better decisions. Founded in the UK by CEO Georgina Nelson in 2014, TruRating has since expanded operations to Australia, Canada and the United States, and is live in Ireland and New Zealand. Learn more about the ratings revolution at www.trurating.com.
TSYS® (NYSE: TSS) is a leading global payments provider, offering seamless, secure and innovative solutions across the payments spectrum — for issuers, merchants and consumers. We succeed because we put people and their needs at the heart of every decision to help them unlock payment opportunities. It’s an approach we call People-Centered Payments®.
Our headquarters are located in Columbus, Ga., U.S.A., with approximately 13,000 team members and local offices across 13 countries. TSYS generated revenue of $4.9 billion in 2017, while processing more than 27.8 billion transactions. We are a member of The Civic 50 and were named one of the 2018 World’s Most Ethical Companies by Ethisphere magazine. TSYS is a member of the S&P 500 and routinely posts all important information on its website. For more, visit www.tsys.com.