Is Amazon Poised for Another Mobile Payments Jackpot in 2019?

January 2, 2019         By: Steven Anderson

We all know that Amazon had an absolute winner of a year in 2018, and with good reason; the convenience, the ease-of-use, the comparative safety and the sheer range of products contributed to a whole lot of Christmas shopping on Amazon. A new report from PYMNTS backed up by this year’s numbers from the online shopping paradise combined to suggest that, next year, there will be just as much if not more shopping going on therein.

So how can such a prediction be made a year in advance? Well, it’s a combination of factors. First, of course, there was this year’s figures, which were nothing short of phenomenal. Expecting 2019 to be like 2018 might be a bit of a bridge too far, but there’s one other major point kicking in: Amazon has been working to expand its influence in the Internet of Things (IoT) as well.

We know that Amazon had a lot more shopping done this year, but we also know that membership figures went up as well. With more members—and more shoppers visibly turning to Amazon devices like the Echo Dot—that does improve the chances of better results next year. Even if shoppers turn frugal, the sheer fact of more shoppers will definitely help make up for any loss.

Moreover, Amazon is starting to largely take over online shopping. In fact, it accounted for 81 percent of all holiday web sales, according to word from CNBC. Throw in the fact that Amazon also accounts for 2.1 percent of all spending period, and the whole concept makes sense.

I commonly find speculation about events a year out to be a bit tough to swallow. There’s too much that can happen in such an interval to make the margin for error enormous. In fact, with word already out that consumer confidence is in a bit of a decline and small businesses may be cutting back on hiring, the notion that people would spend more next year is a bit of a long shot. However, with so many new members, consumer confidence may not matter so much. Throw in the growing number of ways to shop Amazon, and the growing numbers of people who can, and any loss due to economics might be mitigated, and pretty handily too.

Only time will tell what Amazon’s 2019 season looks like, but suggesting another record-breaker could be in the works is a lot more feasible than you might expect.