Yello Launches New Type of Universal Payment Terminal Y7 to Include Acceptance from FinTech Payments Disruptors Such As Yoyo and WeChat Pay

January 14, 2019         By: Payment Week

January 14th, 2019, London UK: Payment terminal and payment services provider Yello today announced that its revolutionary new Y7 terminal has received all industry approvals and certifications and is now ready for market.

Displacing the traditional EPOS or payment terminal experience, the tablet-sized Y7 removes long-established in-store pain barriers and represents a new generation of customer service and payment terminals.  Y7 can accept all card and digital payment methods – from magstripe, EMV chip and pin and contactless to WeChat Pay and Yoyo.

By combining POS functionality with all payment methods, this new and fully integrated OmniPOS payment experience is set to transform how customers interact with brands at the point of purchase, whether it’s delivering payment, loyalty and rewards in a single moment, extracting individual purchase preference data to create hyper-personalised offerings or totally removing queues in-store.

The Y7 provides great-looking, simple, secure and universal payment acceptance at an affordable price for the widest range of industries, from retail and restaurants to transportation and healthcare.

For the first time, consumers can be met with a seamless and consistent payment experience, whether they’re paying in-store, in-restaurant, ordering a train ticket, buying a lottery ticket, paying for items at the moment of delivery, or even at the doctor’s office.

Mike Ausems, CEO and co-founder of Yello, said: “Developed in-house by Yello in Paris, the Y7 has been designed with a laser focus on the customer experience during uncountable testing sessions. It is built around our hybrid payment reader combined with smartphone technology and a world-first switchable privacy shield against shoulder surfing.  The benefit is that it is PCI PTS approved yet totally removes the need for a cumbersome physical privacy shield. This partnership with Yoyo is a prime example of Yello’s mission to build simple, open tools and payment services to help with in-person service and sales.”

“It’s also inspired by and perfected for the American market as it transitions from magstripe to contact EMV cards to mobile payments. Thanks to its hybrid payment reader customers won’t be confused with one slot for magstripe cards and a different slot for EMV contact cards, whether the Y7 terminal is used in fixed, mobile, attended or unattended mode. It’s EMV certified and reads EMV contact and contactless, magstripe, and QR codes with its front and back cameras.  It supports Visa, MasterCard, Amex, Google Pay, Apple Pay, Samsung Pay, WeChat Pay in addition to Yoyo Wallet, and will soon support UnionPay, JCB, and Alipay.”

Alain Falys, Chairman of mobile payment and loyalty platform Yoyo Wallet, said: “While Yoyo is already integrated into the world’s most popular POS software, this new, groundbreaking OmniPOS Y7 terminal from Yello is a game changer when it comes to delivering the most simple, integrated payments and loyalty experience at the point of purchase, anywhere.”

“In short, the Y7 will help open up Yoyo’s combined payments and loyalty experience to even more verticals, whether it’s building on our leadership around food and beverage and quick service restaurants or opening up into new sectors like department stores, transport and healthcare.”

Yello offers turnkey bundled solutions for transaction processing and terminal management.  Prices start at € 450 for the Y7 Wi-Fi terminal and at € 550 for the Y7 Wi-Fi and 4G terminal.

Customers and developers interested in ordering Y7 development terminals can do so today at and it is now available to order on-line in volume at .


About Yello Company Ltd.

Founded in 2015 by Mike Ausems, CEO and Daniel Maurice-Vallerey, Executive Chairman, globally recognized experts in payments and terminals, who previously did work for Honeywell, Ingenico, SumUp, VISA, MasterCard and Yoyo and headquartered in Paris, with offices in Madrid and Cairo.

Yello’s mission is to build simple, open hardware tools, software tools, and payment services to help with in-person service and sales. Our offering is a highly open ecosystem that serves the full spectrum of in-person commerce.  Yello offers a family of widely deployable best-in-class open OmniPOS terminals, APIs, the YelloShop app store, together with our in-house and third parties’ Electronic Register software, Payment Services, POS Software Apps, Loyalty Solutions, Financial (loans) and Payroll services.

Yello can accept universal payments methods: Yoyo Wallet, EMV contact and contactless, QR codes and magstripe cards, VISA, MasterCard, UnionPay, AMEX, JCB, SEPA DD & CT, Apple Pay, Android Pay, Samsung Pay, WeChatPay, Alipay and Yello Pay.


 About Yoyo Wallet Ltd.

Founded in 2013 by Michael Rolph, Alain Falys and David Nicholson, Yoyo is the fastest growing mobile payments and loyalty-marketing platform in Europe. Through its unique omni-channel point-of-sale acceptance network, Yoyo delivers a seamless mobile payment and loyalty experience for consumers, whilst providing retailers with the tools to better engage, reward and retain their customers.

Through Yoyo’s unique commerce API, retailers capture customer basket data insight at the point-of-sale, enabling them to understand their customers better and deliver hyper-personalised experiences, as well as relevant marketing campaigns, based on individual purchasing behaviour.

The multi-award winning Yoyo platform powers mobile payment and loyalty experiences for thousands of high street retail, education and corporate catering outlets, processes more than three million transactions a month, has more than 1.5 million users, and over 750,000 monthly active users.