Bank of America Nets Big Honor in Mobile Payments
Bank of America has definitely been busy when it comes to developing mobile options. We’ve seen quite a bit out of the company in the past, and now, its collective efforts have borne substantial fruit. Bank of America sent word our way noting that it was the first company ever to achieve JD Power’s mobile and online certification in the field of customer experience.
JD Power certified Bank of America, the reports note, in both mobile app and online banking options, noting that both provide “an outstanding customer experience.” While this is the first time the company—indeed, any company—has been certified in both, it’s not the first time Bank of America has found accolades with JD Power. This is the website’s first year of certification, while the mobile app’s second consecutive year.
The certifications came around as the result of a clear commitment to offering a digital experience that meets needs and solves problems. Certification on either front comes from a customer experience benchmark based on a survey of recent interactions with the company. Given that Bank of America currently counts 36 million digital clients—26 million of which are mobile active users—it’s clear that the company’s digital focus is indeed sharp, and that it had plenty of customers willing to provide the survey fodder.
Bank of America’s head of advanced solutions and digital banking David Tyrie noted “With 36 million digital clients, we strive to provide the best user experience, no matter how they choose to do their banking. Our clients are at the center of everything we do, and we couldn’t be prouder to be the first to receive both the Mobile and Online J.D. Power Certifications for anticipating client needs and driving innovation.”
Aggressive pursuit of a quality customer experience has been Bank of America’s watchword on the mobile and digital front for some time now, and these certifications are pretty clear about its level of success. Such a thing will also likely drive new customers to its door, especially millennials, who are eager to engage in mobile banking and should find an excellent experience here.
Only time will tell what impact—if any—this has on Bank of America’s operations, but it’s a safe bet the fallout should be positive and new opportunities should be generated.