Sweet Dreams for Silentnight as it Boosts its Omnichannel Experience with ebizmarts POS
June 20, 2024
By: Payment Week
London, UK. 20th June 2018 – ebizmarts POS, the preferred Point of Sale (POS) solution provider for the Magento Commerce platform, has today released a new case study with the UK’s leading manufacturer of mattresses and beds, Silentnight.
As a customer of ebizmarts, Silentnight has been able to offer an omnichannel experience to those customers visiting its new flagship showroom at Manchester’s Trafford Centre. Ebizmarts’ long established expertise in POS technology enables Magento retailers – like Silentnight – to merge in-store with online and achieve an omnichannel approach to their operations.
ebizmarts’ iPad-based POS app integrates natively into Magento Commerce, enabling retailers to seamlessly synchronise their online catalogues in the physical environment. This has been particularly beneficial for Silentnight as it diversifies its business model to focus attention on business to consumer sales – having traditionally been a manufacturer selling to retailers.
In addition, the portable nature of the solution offered by ebizmarts means that Silentnight can boost its customer service in a showroom of over 5,000 sq. ft, containing an extensive in-store product suite of beds and mattresses.
Silentnight Ecommerce Manager, Phil Turner, said: “Silentnight has over 70 years of heritage in the manufacture of handmade beds and mattresses right here in the UK. Taking advantage of the solution being offered by ebizmarts POS has meant that we can now sell direct to customers through our flagship showroom. When it comes to giving customers product information, taking orders, and taking payments, we can do everything from portable POS systems in store. This also means that customers can also buy in-store and online seamlessly – such are the advantages of omnichannel solutions of this kind.
“By investing in and adopting POS solutions of this kind, we are trying to adapt our business model to align with the current needs of (our) customers. What’s more, by doing so we hope that the Silentnight brand will go from success to success in the next 70 years and beyond.”
John Fitchett, Managing Director UK & Europe, ebizmarts, commented: ‘’The merging of online with the offline world is fast becoming synonymous in modern retailing where a truly omnichannel digital strategy is seen as a core aspiration. The power of Magento lends itself perfectly for use in the offline environment and we’re confident that our solution will boost Silentnight’s customer services offering and retail ambitions in the years to come.’’
Phil Turner concluded: “The ebizmarts POS solution has been easy to set up internally and has plugged straight into the existing payments infrastructure. It’s enabled the company to offer a more fluid and enhanced shopping experience for customers – particularly as we operate over quite a large shop floor. For this reason alone, the mobile aspects of the ebizmarts POS for Magento solution have enabled us to save customers time when it comes to answering their questions; finding products that suit their needs; and taking payments – we’ve been able to do everything from the touch of a button.”
To find out more about improving your omnichannel experience, read the full case study from ebizmarts here or visit https://pos.ebizmarts.com/
About ebizmarts
ebizmarts POS is an Enterprise Grade mobile Point of Sale (POS) app that enables the sale of Magento products in retail stores for a true Omnichannel experience. Products, pricing, customers, coupons, orders and returns are managed in a native iOS experience.
22,000+ Magento merchants make ebizmarts one of the most recognised brands in the Magento ecosystem, taking card present payments and integrating POS hardware to enable the creation of on/off-line orders in store, on the go, as well as enhanced back-office order entry.
About Silentnight
Silentnight is the UK’s most trusted bed brand and is part of the Silentnight Group, the UK’s largest manufacturer of branded beds for the home that also owns Sealy, Rest Assured and the Pocket Spring Bed Company - www.silentnight.co.uk
