Qwikcilver

Xiaomi launches Gift Card program on Mi.com in partnership with Qwikcilver

April 3, 2024         By: Payment Week

Bangalore April 3, 2024: Qwikcilver, India’s leading SaaS based prepaid card solutions provider has announced a partnership with India’s #1 Smartphone Brand, Xiaomi to launch their Gift Card Program on mi.com. The gift cards will be issued by Qwikcilver and sold on mi.com, Xiaomi’s own website and the Mi Store App.

Mi.com is India’s third largest e-commerce brand in India, as per the Counterpoint Research report for Q4 2017. With the new gift card program, over millions of Xiaomi users and Mi Fans can now enjoy a host of Xiaomi products ranging from smartphones, accessories and televisions to smart devices. These gift cards are another means from the brand to expand the love of Mi Fans to their friends and families. The card comes with a minimum and maximum purchase value of Rs. 100 to Rs. 10,000 respectively and a maximum of 10 gift cards can be availed in one order.

Shankar Balan, President, Qwikcilver Solutions said, “We are delighted to be partnering with Xiaomi. With more than 25 categories & 150+ brands on our platform, our end-to-end gifting solutions make us the preferred partner for brands seeking to enhance customer engagement. This launch heralds the growth in the Mobile segment that is one of the most popular gifting categories amongst the young audiences”

Qwikcilver has previously ventured into segments such as matrimony and groceries among others. The e-gift cards will work on the semi-closed loop technology through which Qwikcilver uses its RBI license to legally issue the gift cards to brands.

Commenting on the partnership, Raghu Reddy, Head – Online sales and category, Xiaomi India said, “Xiaomi’s mission is to deliver innovation and enhance the product and service experience for users. Digital gifting is gaining momentum in India and our association with category leaders like Qwikcilver will empower Mi fans to spread the Xiaomi cheer among their loved ones and enjoy a hassle free, digital gifting experience.”

For more details on mi.com gift card: https://bit.ly/2GNbPaq


About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 70 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand. Xiaomi is India’s no. 1 smartphone brand, as per IDC Q3 and Q4 Quarterly Smartphone tracker, 2017.


About Qwikcilver

Qwikcilver has pioneered and established significant leadership of the Prepaid & Gift Card category in India. Qwikcilver Solutions, is a single-stop provider for all kinds of stored value card based solutions for Retailers, service providers and corporate (to power convenience and operational efficiency programs for Corporates like Campus Cards, Incentives and Benefits Card). Qwikcilver has entered the B2C segment through Woohoo and driving consumer adoption with the e-commerce platform Woohoo.in and Woohoo App. Woohoo.in, a gift card superstore is a one stop destination for consumers for personal and occasion based gifting and allows them to choose from a wide array of gift card brands and send and receive gifts across more than 800 cities with the choice of more than 150+ trusted brands - be it offline or online. Woohoo app is another innovation by Qwikcilver wherein consumers can use Woohoo as the single Mobile App for gifting their loved ones, buying in retail, having a meal in a restaurant or buying a ticket online. Woohoo gift card is an offering that allows the consumer to access products and services from all the leading retail stores and e-commerce portals in India. Woohoo gift cards are easily available at a nearby retail store or consumers can purchase it online.