Blue Inc, Ingenico Get Together In Couture Push

If you’re not immediately familiar with the Blue Inc. brand, don’t worry; it’s mainly a UK brand. At least it was mainly a UK brand before it teamed up with Ingenico to help drive its presence into large parts of Europe. In order to do that, Blue Inc. was going to need a complete ecommerce operation on its side, and that’s where Ingenico could step in effectively.

Thanks to Ingenico’s support, Blue Inc. could move into not only France and Germany—two of continental Europe’s biggest markets—but also into Russia. A set of online payment gateways from Ingenico gave Blue Inc. the support it needed to establish local domains and bring its line of clothing options to the new regions. Better yet, since Blue Inc. already had one ecommerce partner in hand in VisualSoft, the combined efforts brought the system online in just under a month.

So far, the platform has run smoothly for Blue Inc., with greater success rates, fewer chargebacks, and greater fraud prevention capability. This has improved the customer experience as well, a move which should serve to bolster profitability alongside the reduced expenditures.

Blue Inc.’s director of ecommerce, Lee Whitehead, noted “Ingenico ensures the smoothest customer experience, combined with full service and fraud prevention tools. It offers a very wide range of supported payment methods and rather than simply enabling them, Ingenico’s experts worked closely with us to clearly define the most relevant payment choices for each market.”

Apparel retail is a tough business. There are always tons of competitors, and many of these can work on the basis of price cuts to draw more business in. Thus, you have to be ready to sell an image, which by all reports Blue Inc. does at least reasonably well. An image by itself won’t work near as well as an image with substance, however, and Blue Inc. is set to demonstrate the value of having the right infrastructure behind an advance into new markets.

Only time will tell how well this truly works, but the early word says it’s going well, and there’s little reason to suggest this won’t carry on for some time.