Digital Foodie Steps Up Mobile Ordering With Digital Goodie

March 16, 2018         By: Steven Anderson

Nothing succeeds like success, or so the maxim goes, and so Digital Foodie recently proved out. Having made a name for itself in the online grocery market, Digital Foodie recently filled us in on plans to expand its operations to other merchandise, via the surprisingly expedient method of changing one letter in its new operation’s name: Digital Goodie.

The Digital Goodie platform, reports suggest, allows retailers of non-grocery goods to do pretty much what grocery retailers could do with Digital Foodie: run online retailing operations in a fully scalable fashion.

Since Digital Foodie seems to have done the job well already, as evidenced by S Group in Finland who recently put the system to work—and now counts around a fifth of Finland’s entire population as a user base—to great effect, the chances of retailers doing well with Digital Goodie is a pretty safe bet. A changing consumer market, which is increasingly marked by mobile payments and mobile shopping, is turning to more of an omnichannel operation, which requires merchants to change accordingly.

Digital Goodie CEO Kalle Koutajoki noted “…Our roots are in grocery and we have already tackled one of the most difficult verticals of online retailing. We see a significant market demand outside the grocery sector. Retailers today are operating in a multifaceted and complex environment; the fragmentation of consumer touchpoints and business systems is just increasing. Our value promise is to make connected commerce simple, not just for grocers but for all retailers. To reflect this change, we are updating our name to Digital Goodie.”

Koutajoki is quite right here; despite the fact that food is one of the absolute minimum requirements of life, grocery operations are often some of the thinnest profit margin operations around. If the Digital Foodie system could help improve operations in that market, there’s no reason to believe that Digital Goodie couldn’t do likewise with retailers whose margins aren’t already razor-thin.

In the end, it goes to demonstrate the effective value of mobile payments and online shopping. People don’t want to just shop when a retailer is open; people want to shop when it fits their available hours. Being available to fill that demand helps improve a business’ overall outlook, and Digital Goodie is looking to make that possible.