Azimo Brings its Mobile Payments Services to Poland
Digital money transfer is proving to be an exciting new option in mobile payments, because it lets users get cash to where it needs to be. Azimo, meanwhile, seems to have picked up on this as it dropped word our way about its latest launch, bringing its money transfer options to Poland.
With the arrival of Azimo, Poles will be able to send money denominated in 80 different currencies to any of 180 different countries. That’s good news by itself, but it gets better: the service is actually cheaper than many of its contemporaries.
Azimo has been up and running since 2012, and staging steady expansions every year. With over five billion potential customers to its credit, Azimo can transfer cash by mobile wallet, by pick-up at select locations, and by bank deposit directly. The range of options provided, along with the reduced costs and improved speed, have paid off well for Azimo, who reports annual growth figures of over 100 percent. It now boasts over a million customers and an annual volume of cash sent of over $1 billion.
Since it’s clear that Azimo has done so well for itself already, expanding into Poland is a natural and probably fairly smart move. It’s not that Poland is a particularly big market, but Azimo doesn’t need a slam dunk to stay alive, either. It’s added an incremental improvement to its roster, one that should make its records look just a little better than they already did. That kind of improvement, if engaged in steadily, is the exact kind of improvement that helps keep businesses in play for years, even decades, to come. It’s also the kind of move that helps Azimo secure its position as a leader in the mobile payments and money transfer market; it builds inertia and helps ensure that customers won’t jump ship for competitors unduly, making it more likely that Azimo’s current figures won’t see a lot of attrition.
Azimo looks to be expanding in a deliberate and measured fashion, a tactic which could serve it well going forward. The numbers certainly suggest it’s done well for itself so far, and at the pace it’s going, it’s on track to keep doing well to come.