Razer, Nexon America Team Up Amid Growth of Mobile Payments in Gaming
The issue of mobile payments in gaming hasn’t exactly been tackled much, mainly because we’re seeing a lot of use focused on the business-to-consumer market, whether in stores or on websites. Yet gaming is a massive market of its own, and bringing mobile payments here could be a winner. That’s likely part of what led Razer to develop a new partnership with Nexon America.
Razer is a leading maker of gaming hardware; its line of gaming keyboards and headsets are widely known throughout the gaming market, and that’s just where the list starts, rather than ends. Razer’s recent release, the Razer zGold virtual credit service, is set to open up new inroads when it comes to paying for games as well as in-game content.
Now, with Nexon America in tow—maker of such titles as Maple Story—Razer’s zGold system will have new venues for use. Given that the recently-released Maple Story 2 now boasts over one million users, and that gained since its launch on October 10, it’s clear there’s a hefty potential market here. Better yet, the offshoot of Razer zGold known as zSilver will also be usable with Nexon America titles, including some in-game items that bear the Razer brand.
Razer co-founder and CEO Min-Liang Tan noted “Through our parternship with a world leading gaming company like Nexon America, we have further cemented Razer zGold’s position as a choice partner for gaming and content companies.”
While Razer’s status as a hardware maker is unimpeachable, this concept may have a bit of a ways to go. Yet at the same time, there could be a real value here, especially if Razer could get some partnerships together and really expand the use of zGold. Here’s a thought: what if zGold were treated like a full cryptocurrency that could be traded for others? Better yet, what if zGold could be earned in-game? Kill monsters, loot dungeons, get zGold…buy bitcoin.
The potential here could be exciting, but Razer would need to really ramp up the operation to make the most of it. Still, it’s clear Razer’s trying to make the most of it, even if it’s not moving as quickly as some might like.