Polluters Bury their Heads in the Sand Instead of Committing to Reduce their Plastic Footprint
Nusa Dua (Bali, Indonesia), October 29th — Today at the Our Ocean conference, corporations are yet again refusing to take responsibility for their role in creating and perpetuating the plastic pollution crisis.
At a side-event organised by Ocean Conservancy and Circulate Capital, companies exposed as the world’s Top Polluters by the recent #breakfreefromplastic brand audit report1 committed funds to a new “catalytic capital fund” to “solve” the plastic pollution crisis. Coca-Cola, Unilever, Procter & Gamble, and PepsiCo — all in the top 10 of corporate brands found on plastic pollution worldwide — sat alongside Dow, one of the world’s largest producers of plastic, as self-identified “frontrunning” corporate leaders working to tackle plastic pollution through improved waste management and technology.
Global #breakfreefromplastic Coordinator Von Hernandez states, “Plastic is pollution the minute it is made. The problem with plastic pollution is not one of waste management or ocean leakage; rather, the problem is that there is simply too much plastic being pushed upon us by industry than can be safely and properly dealt with. In any crisis, the most important action is how you address the source of the problem.”
The very corporations pushing these inadequate solutions are at the same time pumping an overwhelming amount of plastic into markets across the world with no responsibility or intention for the plastic after its initial use.
If these companies are serious about addressing plastic pollution, they must significantly decrease and ultimately eliminate single-use plastics. For a start, these corporations should disclose publicly the amount of plastic each of them is pushing into local markets and waste management systems across the world, and accept regulations instead of making weak, voluntary commitments. This ‘catalytic capital’ would be better invested in alternative delivery systems for products which don’t require single-use or plastic overpackaging.2
Experts on the ground in cities and communities have already innovated on zero waste solutions to improve local collection and waste prevention systems, and expose problematic products. Examples can be found around the world — in the Philippines, Indonesia, India, across Europe, the US — for a fraction of the cost. For example, one zero waste project in the Philippines averages at $2.30 per person per year.3
Global Alliance for Incinerator Alternatives (GAIA) has estimated that an initial influx of $30 million could provide zero waste programs for the entire Metro Manila area over two years. Corporations should be investing capital to support and replicate these solutions.
As the major contributors to the plastic pollution crisis, these companies should pursue true innovation in plastic reduction, instead of the same inadequate waste management approaches. Only then will we truly #breakfreefromplastic.