Kasotsuka Shojo, A Japanese Girl Band, Focuses Songs on Cryptocurrency.

January 17, 2024         By: Steven Anderson

If your daughter came up to you tomorrow and said, mom (or dad as the case may be), my friends and I are starting a band called “Virtual Currency Girls,” would you be amused or horrified? That’s the question that several Japanese moms and dads are dealing with right now as the group Kasotsuka Shojo recently emerged into the Japanese pop scene, and focused its songs largely on cryptocurrency and cryptocurrency-related issues.

The group is eight members strong, and each of the girls has a persona that’s directly related to one of the eight leading cryptocurrencies: bitcoin, Etherium, Ripple, NEM, Bitcoin Cash, Monacoin, NEO, and Cardano. There’s no word, however, on whether or not the girls change their identities according to that day’s top eight cryptocurrencies.

Kasotsuka Shojo gave its first performance last week, and featured such songs as “The Moon and Virtual Currencies and Me,” a song about the importance of online security amid potential fraud angles. Those who wanted to get into said performance needed to have a stake in cryptocurrency, as tickets were only sold via the medium. Additionally, Kasotsuka Shojo is also promoting the viewpoint that cryptocurrencies aren’t a “tool of speculation,” but rather the key to creating a “wonderful future.”

It’s worth noting here that the creation—and subsequent destruction—of Japanese pop music acts, or J-Pop groups, is fairly routine in Japan, and failure is frequent. Connecting their whole band persona to the cryptocurrency market could give them a new shelf life, or could ultimately drag them down.

Some who believe that cryptocurrency is the new tulip bubble believe that we haven’t even gotten to the biggest part of it yet, the part where everybody and his mother tries to get in. This isn’t without some logic; think about people in your area, and how they might react if you started talking about the difference between Dogecoin and Ripple. Would most engage you in the conversation, pointing out that Ethereum is probably the best investment? Or would they look at you like you lost your mind?

Whether or not Kasotsuka Shojo can survive the high-churn world of J-Pop is comparatively irrelevant. The fact that their fate is likely tied to the cryptocurrency market in general, however, is what really applies here.