Reports Put Yoyo Wallet as the Fastest-Growing Mobile Wallet In Europe
It would be easy to think that, with a name like that, Yoyo Wallet would be an up-and-down enterprise. No, this is one yoyo that’s going up and staying there. A combination of revolutionary new features and growing market interest is helping to keep this company aloft, and new reports suggest that it’s going to carry right on with innovating and striking up new arrangements to keep Yoyo Wallet at the top of its game.
Yoyo Wallet has been focusing on user experience, and as such has generated what some, like Forbes’ Madhvi Mavadiya, are calling not only “the fastest-growing mobile wallet in Europe”, but also “…an experience more seamless than has ever been seen before.” Big words, but a look at Yoyo Wallet suggests they’re not too far off at all.
As described by Yoyo CPO Michael Rolph, the Yoyo Wallet platform is essentially two products at once: one product geared toward the consumer, and the other targeting the retailer. Thus, each side of Yoyo Wallet is designed to work well with its particular target market, no matter who that actually is.
The customer gets an easy payment system complete with itemized digital receipt and any relevant reward points that might be attached to the system. The retailer, meanwhile, gets a complete payment acceptance system but also analytics tools to help the company succeed, making it a more palatable payment option to the retailer as well.
What’s particularly noteworthy here is the dual-sided approach. While we often hear exhortations to the retailer to offer certain mobile payments platforms because it’s “what the customer wants,” we don’t hear many, if any, mobile payments platforms telling retailers that they need to offer a certain mobile payments platform because it will actually help their business. In this, Yoyo Wallet has made itself a valuable aid to businesses, not just a have-to-have because customers got together and whined hard enough to get it in play.
Mobile payments is a very crowded field, and one that requires retailers to be as invested as anyone else. A mobile payment system no one actually accepts is useless. Getting more mobile payments in play might be as easy as convincing retailers of the true value here.