UPDATE: Donors Unite Turns Gift Cards into Charitable Giving
7/19 UPDATE: Payment Week has been informed that only the charities are required to become a member of Donors Unite for $25. Those who purchase gift cards are not required to pay for an annual membership.
The gift card; is it a way to ensure the right gift at the right place? Or is it the ultimate cop-out gift for the person who doesn’t care enough to know what the right gift is? No matter what you think about gift cards, they’re big trade around the world, particularly around holiday time. Donors Unite takes advantage of our love for the gift card and connects it with charity to make an impressive new whole.
Donors Unite basically takes those old “A donation has been made in your name” paper cards and compresses it down into a gift card instead. Gift cards start at $10 each, and allow the buyer to give the gift of not only a charitable donation, but also the resulting tax deduction that comes along with such a thing.
With over 1.5 million charities involved in Donors Unite, there’s going to be a charity here for just about any donor. It works out well for several reasons; not only is there the range of options, but there’s also the vastly simplified ease of use. Charities no longer have to engage in the “ask” that ends up sounding more like the “beg.” Donors get an easy way to provide payments, and gift-givers get a great way to provide these gifts at their choice of price points.
The idea of providing a charity donation as a gift is a wonderful and thoughtful concept that steps out of the box of your traditional gift cards. If you would like to put a little more “give” into your giving spirit, Donors Unite may be the streamlined answer you are looking for.