Babyhaven Launches Chinese Website to Satisfy Strong Demand for U.S. Products in China
Prompted by the consumer demand for safe, high quality baby products in China’s booming market, California-based retailer Babyhaven recently announced the launch of its Chinese FX e-commerce website in partnership with turnkey e-commerce solutions provider Azoya International.
Mother and baby products are the second most popular category for e-commerce sales in China, behind only cosmetics and personal care, according to iResearch.
In addition, births in China increased drastically by 7.9 percent in 2016 with deliveries of more than 17.8 million newborns last year, due to the Chinese government’s decision to gradually cancel its one-child policy.
As the world’s largest e-commerce market, China represents a lucrative opportunity for U.S. and foreign retailers seeking new growth overseas. iiMedia reports Chinese cross-border trading volume reached $920 billion as of 2016, up 26 percent from 2015.
Some of the more tech-savvy Chinese shoppers have made China the world’s number one market for mobile payments by market share.
Some experts have estimated China’s 2016 mobile payments transaction value totaled 12.2 trillion yen, up from 2 trillion back in 2012.
“Partnering with Azoya has greatly simplified our foreign expansion strategy,” said Babyhaven CEO Jason Becker. “Azoya’s expertise in China’s evolving e-commerce market will help us reduce risk and capitalize on emerging market trends, including the increased birth rate, explosive mobile shopping and strong demand for foreign baby products.”