Ingenico ePayments Brings Gamification to Payments

Ingenico ePayments, the online and mobile commerce division of Ingenico Group recent announced an innovative new way for companies to increase checkout conversion just by applying game-play elements to the payment process.

Ingenico ePayments’ innovation team has gotten together with Belgian startup Luckycycle to develop Ingenico Gamified Checkout, which leverages games to splice the online checkout tool with the thrill of gaming and winning rewards.

The company has figured out that giving customers an opportunity to win back their basket amount has been shown to increase checkout conversion, and sustain customer loyalty. Ingenico Gamified Checkout is currently available as an online as well as an instore solution. As far as online merchants are concerned, Gamified Checkout is integrated into Ingenico’s MyCheckout hosted payment pages,

The Gamified Checkout is derived from patented technology from Belgian startup Luckycycle and enables Ingenico clients to easily integrate a multitude of fully customizable games and associated visuals into their payment confirmation pages.

Some of the games involved in the checkout service include scratch card, a slot machine, and a wheel of fortune, all of which give customers the ability to win prizes related to their purchases instantly.

“Merchants looking to boost conversion and build customer loyalty will typically use discount programs to increase the number of transactions and average basket size. But discounts alone aren`t enough to build loyalty. Consumers want a great user experience to go along with their rewards and discounts,” said Ludovic Houri, Vice President, Products at Ingenico ePayments. “At Ingenico, we`re always looking for new ways to help our merchants achieve their goals, leveraging our expertise and technologies. Gamification is one trend that we have found can add excitement and value to an otherwise very functional process, and this helps both merchants and consumers get what they want.”

“We are delighted to announce our partnership with Ingenico ePayments. For the last three years Luckycycle has been delivering gamified checkout solutions to many merchants, helping them to increase conversion and boost their sales. Our partnership with Ingenico ePayments will allow us to easily integrate with Ingenico ePayments customers, increasing our reach both for online and in store,” said Nicolas Coppée, VP Sales at Luckycycle. “We are confident that this new solution, which combines our innovative technology with the ease of use of Ingenico`s MyCheckout hosted payment pages, will offer a big advantage to companies looking for new ways to reward their customers while increasing sales.”