Thames Card Technology Capitalizes on Strong 2016 with £2m Machinery Investment
As a reaction to the increasing customer demand for its payments, gift, loyalty, and membership card services, Thames Card Technology has invested £2m plus in state of the art personalization equipment.
This newly accessed equipment increases Thames’ card personalization capacity by 60 percent, brings loyalty keyfob encapsulation in-house and delivers greater efficiency.
The investments follow success in 2016, where the company nearly doubled its budgeted profit trajectory.
“Contactless multi-interface cards have proven to be so successful in the payments market that we are now seeing demand across sectors like gift and loyalty,” comments Paul Underwood, Managing Director at Thames. “This investment allows us to meet this increasing demand and puts us at the forefront of RFID contactless card personalisation. We can now personalise every interface of a card, at high-speed and in one pass, delivering greater efficiency for us and a faster service for our customers.”
Cards that possess more than one interface, like contact based chip, contactless, magnetic stripe and barcode, offer a heightened sense of convenience for consumers, encouraging larger usage and engagement for brands.
Two new Atlantic Zeiser Persomaster machines render a high-speed drop on demand card personalization system for all types of plastic cards.
“These investments come on the back of a big year for the company,” concludes Paul. “Financial success gave us the confidence to invest, we completed a phase of recruitment to our senior team and have been working to introduce new systems to maximise efficiency and customer service. These machines build on that work and position Thames to capitalise on the latest technologies and market opportunities.”