APEXX Wins Fintech Start-Up Award
A new fintech start-up with its sights set on disrupting the global payments market has earned the award for the ‘Cross-border payments’ category of the Innovate Finance Pitch360 competition.
APEXX edged out a few other start-ups to win the award in front of an audience of over 800 investors and industry buffs at London’s Guildhall.
The company has set out to improve the way FX payments are made, in order to spare merchants money and improve the experience of their customers.
The global B2C cross-border e-commerce market will reach $1 trillion in 2020, based on a report from global consulting firm Accenture.
Regardless, less than spectacular checkout experiences means e-commerce business risk losing millions of potential customers at the point when they move their cart to checkout.
In order to succesfully address this issue, APEXX’s platform lets merchants access a single marketplace of all available payment provider and acquirers, in addition to a simple way to integrate with their technology.
Rodney Bain, founder and deputy CEO at APEXX Fintech, said, “We’re delighted to pick up this award as we approach the point where we formally launch APEXX into the market. We believe we have a chance to improve the consumer experience of payments on any merchant site and we’re looking forward to announcing our first major customers in the coming weeks.”
Bain concludes, “It’s perhaps unsurprising that once a merchant selects an acquirer, rarely do they then change that provider. This status quo sometimes hampers competition – why innovate if no one jumps ship? We believe APEXX will introduce more competition by making it easier for merchants to find and quickly switch between payment providers.”