Klarna Taps Feintuch Communications for PR Campaign
Klarna, one of the big boys in payments providers has some news regarding its PR efforts in North America.
Recently, the company has selected Feintuch Communications as its public relations agency of record for North America.
Based on Stockholm and Columbus, Klarna services 45 million consumers via 65,000 online merchant in approximately 18 markets globally.
Klarna has garnered a reputation in North America for its convenient financing option that offers consumers instant credit when shopping online-which allows them to pay for purchases over a period of time without using a credit or debit card. Unlike other payments providers, Klarna assumes the risk so that retailers receive the funds 100 percent of the time.
“Since entering the North American market in 2015, Klarna has made steady progress in adding e-tailers and partnering with e-commerce platform providers,” said Brian Billingsley, CEO North America, Klarna. “As we have gained increased momentum, we sought an experienced fintech PR firm to lead a strategic campaign to raise e-merchant awareness of Klarna’s payment solutions. The Feintuch Communications team has solid experience in the online payments, e-commerce and retail markets and understands our core business objectives. We look forward to an active collaboration.”
Feintuch’s background includes current clients MPOWER Financing and BasisCode, just to name a couple.
“Klarna is a highly innovative and disruptive payments company already active in 18 countries and processing more than 400,000 transactions daily with a value in excess of $10 billion annually,” said Henry Feintuch, president, Feintuch Communications. “The company’s instant financing solution has been proven to increase consumer loyalty and drive increased sales – a win-win for consumers and merchants. We’ll work closely with the North American and headquarters teams to increase market support for Klarna’s solutions through an integrated public relations and social media campaign.”