Cowboy Chicken Bellies Up to Mobile Payments
Getting chicken isn’t exactly a complex challenge, though figuring out where exactly to get chicken can be a much taller order. With major chains like Popeye’s, Lee’s Famous Recipe, Church’s, and KFC involved—along with a host of other places—sometimes figuring out which chicken to go with can be little more than a matter of personal taste.
Differentiating one chicken place from another, meanwhile, can be a real challenge, and a new move from Cowboy Chicken may help as its app now serves as a mobile payments platform.
Cowboy Chicken specializes in rotisserie chicken, slow-cooked on a spit for two hours per bird, which represents something of an unusual development in chicken offerings.
The app, meanwhile, does an even better job of separating this regional player from the pack. Offering mobile payment mechanisms, but also the ability to order ahead—like an increasingly large number of fast food chains are doing these days—elevates Cowboy Chicken as a high-speed, ultra-efficient option.
Better yet, users can find locations, buy gift cards, and even get reward points for shopping which can be later redeemed for discounts, a $5 credit for every $50 spent. There are even special birthday treats for those willing to fork over such information.
Emma Beckerle, LevelUp’s director of client services and account management—the company essentially built the app—commented “The app is completely customized for Cowboy Chicken, taking into account their brand and values. Our designers worked with Cowboy Chicken to ensure the app has a ‘Cowboy Cool’ design that puts guests first and makes them feel welcome.”
The design is certainly important, but the functionality is even more so. Now that Cowboy Chicken has joined the ranks of fast-casual meal providers that allows for ordering and paying before even reaching the restaurant, it’s allowing customers to make the experience a lot faster and better overall. That’s good news for the end user, and having access to a reward program is perennially regarded as one of the best ways to get users in and interested.
Everything that’s needed for success should be right here, but the question is, will theoretical dovetail into reality? Only time will tell just how well this works, but Cowboy Chicken seems to have all the basic elements in play.