SaaSOptics Announces Open API for Analytics to Support Market-Leading Billing, Financial and ERP Systems

SaaSOptics, the only subscription management platform designed specifically for B2B SaaS and subscription-based businesses, today announced its intent to deliver SaaSOptics Open API for Analytics to support market-leading integrated billing, financial and ERP systems.

Based on customer demand, SaaSOptics Analytics extends the global business management benefits of leading billing, financial and ERP solutions by bringing deep insights into financial metrics that are needed to accelerate revenue generation and growth.

Most market-leading billing, integrated financial and ERP solutions were not designed to support the unique needs of SaaS and subscription-based businesses and fall short on the financial metrics and analytics required to run a growing SaaS business.

This gap makes it difficult to gain the real-time insight needed to propel the business forward and stay up to speed on overall business health. SaaSOptics’ new Open API for Analytics fills this gap in the marketplace, delivering best-in-class, SaaS-optimized metrics and analytics.

“Traditional financial systems are general purpose systems designed for management of GAAP financials, while most subscription billing systems were designed around invoicing,” said David Ryan, founder and COO of SaaSOptics. “Neither of these produce mission critical, accurate subscription metrics around retention rates, churn and customer lifetime value. SaaS businesses need specialized data and calculations that don’t appear on an invoice nor in the income statement or balance sheet, but are critical to produce key subscription metrics. We generate this data from core financials and invoices, and have a wide range of fine-tuned, highly specialized subscription reports that produce all the information needed to make pricing and packaging decisions, and to communicate to boards and investors.”