Vibes Expands to Europe to Power Mobile Marketing Campaigns for Brands

Vibes has earned a reputation for becoming a leader in mobile engagement, and enlisted by major brands to deliver targeted, customized mobile experiences.

It has recently announced the launch of its services in Europe. As a result of being a mobile marketing leader in the U.S., Vibes mobile engagement platform and expertise will soon be offered outside of North America, with its first endeavor set for the UK.

Based on a recent survey conducted by Vibes, 70 percent of U.K. consumers use paper coupons and 90 percent use between one and four plastic loyalty cards monthly, underscoring the strong opportunities for brands and retailers to digitally convert initiatives and vastly enhance customer experience.

As of now, market in the U.K. can now access Vibes’ platform, Catapult, as well as the company’s expertise to operate mobile marketing campaigns over multiple channels.

“Entering the European market enables us to bring Vibes’ technology and expertise to a wide new set of brands and retailers,” said Jack Philbin, co-founder and CEO of Vibes. “Clients have wanted to see our platform in international markets as they navigate the challenge of connecting with consumers who are increasingly difficult to engage. We look forward to helping marketers create relevant, personalized mobile experiences that drive effective engagement and achieve their marketing and loyalty objectives.”

“Vibes was a compelling investment and partner for Syniverse because of the opportunity to scale the company’s industry-leading mobile engagement platform across our international footprint,” said Stephen C. Gray, president and CEO of Syniverse. “Vibes’ technology and expertise address a real market need in Europe, and we look forward to together bringing these sophisticated mobile marketing capabilities to additional markets.”