Cristina Astore Named New Director of the International Division of SIA
Cristina Astore has been selected as Director of SIA’s International Division as of the new year, reporting to the Senior VP and Deputy CEO Nicola Cordone.
In the role that has been given, she will have the responsibility for developing SIA’s presence in the European market.
In addition, the sales structures of the group companies located overseas will also report to Astore, in order to optimize “oversight and cross-selling of the services of SIA Group.”
This announcement of Cristina’s new role is in accordance with the objectives of the SIA 2017-2019 Business Plan laid out by the company. This business plan looks to consolidate the company’s competitive positioning on the global scale, with the help of the corporate organizational model, which is strongly market-focused.
In her previous roles, Cristina Astore was responsible for SIA North West Europe, which is part of the International Division—with the specific goal of developing the business in the northern-western area of the European continent.
She came aboard SIA back in 2000 as Sales Director and rose through the ranks as of 2004 when she became Director of the Payment Systems Division. In 2006, Astore also took up the role of CEO of RA Computer, which is a subsidiary, which specializes in the creation of applicative solutions and the supply of services to the financial market, businesses, as well as the public sector.