Southwest Financial Federal Credit Union Implements POPin Video Banking Collaboration To Enhance Virtual Member Banking Experience

November 16, 2017         By: Payment Week

DALLAS, Texas (November 15, 2017)POPin Video Banking Collaboration, the world’s first interactive mobile video banking solution, today announced Southwest Financial Federal Credit Union (SWFFCU) as a new client. With just a little over $60 million in assets and two physical branch locations in Dallas and Shenandoah, Texas, Southwest Financial offers an expansive suite of virtual financial services, now complete with POPin’s face-to-face mobile video and collaboration technology between members and live financial representatives.

“We’re thrilled to welcome Southwest Financial as the first financial institution in Texas to bring mobile video banking to its members,” said Gene Pranger, founder and CEO of POPin Video Banking Collaboration, who created the concept of video banking in 2008 and now POPin as the completion of this vision. “With the addition of POPin, Southwest Financial wields a strong competitive advantage, building its member base with real solutions, in real-time, and with the very latest in financial technology.”

Ushering in a new era of self-service, POPin Video Banking Collaboration enables face-to-face video chat and simultaneous collaboration between financial institutions and their customers across all digital channels. Through this patented technology, on-the-go members can access branch services and complete nearly all banking needs via the web, personal mobile devices, or branch-based video, removing the need for either party to be in a physical branch or office.

“Southwest Financial is determined to not only make banking more convenient, but we are driven by a genuine dedication to provide a superior member experience,” said CEO Melanie Kennedy, CEO of Southwest Financial Federal Credit Union. “POPin allows us to connect with our members combining the best of both worlds—digital yet face-to-face with our members.”

POPin Video Banking Collaboration streamlines common workflows such as contract reviews, ID verification, document signature and presentation sharing. Through such unprecedented access to live financial representatives, POPin provides the most complete member experience, allowing financial institutions to offer longer hours, expanded services and immediate, personalized assistance. The platform also plugs directly into the backend of existing systems, providing financial service providers the tools they need to better serve members and improve internal performance through sophisticated communication and analytics.

To learn more about how institutions like Southwest Financial Federal Credit Union are using POPin Video Banking Collaboration to improve financial services, visit

About POPin Video Banking Collaboration

POPin Video Banking Collaboration is a web and mobile video software solution bridging the gap between businesses and their customers. Through increased connectivity, this comprehensive and interactive solution enhances customer communication and action to empower sales and give companies the tools they need to exceed customer expectations. For more information regarding POPin, visit or call 801-417-9000.