Rasoul Jalali, Ex-UBER General Manager for Germany, Austria, and Switzerland, joins TEND, the Experiential Investment Platform, as Chief Operating Officer (COO)

November 15, 2017         By: Payment Week

Zug, Switzerland – 15 November 2017 – TEND, the blockchain-powered platform for life-enriching investments, today announced that Rasoul Jalali, former UBER General Manager for Germany, Austria, and Switzerland, and Dr. Erich Joachimsthaler, CEO of Vivaldi Group, have joined the company as Chief Operating Officer (COO) and Strategic Advisor, respectively. Already counting former UBS and SAP Group CIO Oliver Bussmann among its Strategic Advisors, TEND aims to enable a new paradigm of shared ownership of unique assets with both meaning and financial value.

TEND Founder and CEO, Marco Abele said, “I am excited to bring a preeminent industry leader like Rasoul Jalali on board as COO. With exceptional experience in building and scaling a supply and demand platform from scratch, as well as launching and expanding a thriving business internationally, Rasoul is a rare talent in this field.”

A recognized leader in marketplace design and operational expansion, Rasoul Jalali joins TEND having served as UBER’s General Manager for Germany, Austria and Switzerland. It is intended for Jalali’s expertise to furnish TEND with an effective, scalable growth model, allowing the platform to continuously expand its customer base and global network of investors.

“Rasoul Jalali places the same premium on the network effect as a key to business growth and reputation building as the rest of the TEND team. Rasoul is an expert in developing the operational excellence which is required to build an effective community network. His dedication to ‘best in class’ service will ensure sustainable growth for the TEND platform, transforming investment markets into a place where customers can find value which goes beyond the financial,” continued Abele.

“Having worked on UBER’s expansion in key European markets, I am aware that the effective cultivation of customer networks is essential to drive a business’ growth and that the physical service experience offered by the platform, as well as its interaction with partners, need to be perfect to capitalize on network effects. I am excited to join such a visionary venture, and look forward to contributing to TEND’s work introducing meaningful and purposeful investment opportunities to those who do not have access to them currently,” said TEND COO, Rasoul Jalali.

TEND aims to function as a large-scale investment platform without owning hard-assets, a similar business model to other asset light organizations such as Uber and Airbnb. Providing investment opportunities within the expanding ‘shared economy’, TEND aims to leverage the rise of transformative technologies and smart contracts, to apply them to real life assets and create co-owned investment opportunities driven by purpose and emotion.

Dr. Erich Joachimsthaler, Founder and CEO of Vivaldi Group, a former marketing academic and globally recognized thought leader, it was today announced, has joined TEND as a Strategic Advisor. Dr. Joachimsthaler is a renowned brand and digital growth expert with close ties to a number of the fastest growing companies in the world.

“I believe TEND is an incredibly exciting project, which will have transformative effects on the way we envision wealth and meaning for the modern global consumer. The TEND platform is based upon social interactions, and the more people that interact the more value is created. TEND is in a prime position to unlock the exponential value which it is possible to create in a platform-based business,” said TEND Strategic Advisor, Dr. Erich Joachimsthaler.

Unveiled earlier this month, TEND has already built a working alpha version of its product and has completed test rounds with a group of early users. TEND also recently announced that it will hold a financing token generation event in the coming months, which will aim to be fully compliant with Swiss securities law.

“Moving forward, we are determined to continue to attract select high-calibre individuals to effectively turn our vision into reality. Rasoul Jalali and Dr. Erich Joachimsthaler are superb additions to the TEND team, sharing our conviction in the dynamism and benefits offered by platform businesses and viral growth. Jointly, we look forward to offering new dimensions of meaning and value to investors, as well as customers that have previously been denied the opportunity to truly enjoy their investments,” concluded Abele.

For more information visit TENDswiss.com.


About TEND:

TEND (Tend Technologies AG) is a new blockchain-powered platform that is opening up a whole new world of life-enriching investments for a broader audience. . Founded by Marco Abele, former Credit Suisse Chief Digital Officer, TEND aims to address the changing attitudes and values of the contemporary consumer who values experience and purpose over the concept of mere ownership.


About Rasoul Jalali

Rasoul Jalali is a recognized expert in marketplace design, collaborative economy, customer experience and operational expansion. Bilanz named him one of Switzerland’s Top Digital Shapers in 2016.

Prior to TEND, Rasoul served as UBER General Manager for Germany, Austria, and Switzerland.  After leaving UBER in 2017, Rasoul joined Pegasus Digital, a newly formed venture that helps established companies build and implement innovative business models, as a board member.

Prior to his time at UBER, Rasoul was a Management Consultant at The Boston Consulting Group and Arthur D. Little. Rasoul studied Mechanical Engineering at the Swiss Federal Institute of Technology (ETH) in Zurich and holds an MBA from London Business School.


About Dr. Erich Joachimsthaler:

Erich Joachimsthaler is the Founder and CEO of Vivaldi Group (www.vivaldigroup.com), an independent strategy, brand, and innovation marketing consulting firm with headquarters in New York City and offices in Chicago, Munich, London, Zurich, Hamburg, Düsseldorf, and Singapore.

Erich was previously an Associate Professor at both the University of Virginia and IESE Business School in Barcelona, as well as Adjunct Professor at the University of Southern California. He is a Post-Doctoral Fellow of Harvard Business School, an award-winning author of several books and over 100 articles, and was recently named a Top 50 Chief Digital Officer Influencer in a 2017 ranking of global superstars from the fields of digital transformation and the adoption of data-driven culture”.

Erich has worked with hundreds of companies to build strong brands, identify innovation and growth opportunities, with a particular focus on developing marketing strategies within industries facing the disruptive transformation of customer expectations.


About Marco Abele:

Marco Abele, Founder and CEO of TEND, is a fintech entrepreneur with a wealth of experience in private and investment banking, as well as a prominent digital shaper and financial industry leader in Switzerland.

Having worked on digital innovations for several years, in 2017 Marco left Credit Suisse to found TEND, with the aim of transforming existing business models through the implementation of smart contract and blockchain technologies.

Marco’s professional track record includes two decades of working in some of the most successful global financial institutions. He has worked at Deutsche Bank as a Legal Advisor, Product Manager and Global Program Leader, as well as held roles at Credit Suisse as Strategy Project Manager, Chief Operating Officer, and Chief Digital Officer.

Marco holds an MBA from Duke University as well as a degree in law from the University of Panthéon Assas. He is a qualified lawyer, having completed his legal studies at the Ludwig-Maximilian University in Munich which ranks globally among the top 30 universities for law.