USA Technologies’ More Rewards Program Coming to Apple Pay

January 9, 2017         By: Steven Anderson

It’s no secret that rewards programs can mean big things when it comes to mobile payments. Rewarding customers’ loyalty can be a great way to get them to stick with a company where the customer’s business is so clearly—with evidence—wanted.

USA Technologies may be just the help Apple Pay could use on that front as it recently announced that its More loyalty program, as well as its payroll deduction program, would be coming soon to Apple Pay.

With the integration in place, customers using the system with Apple Pay will be able to get access to exclusive offers, including discounts, from using the service. Retailers, in turn, will be able to offer those services, which add value to the overall experience.

USA Technologies is also reportedly working with Urban Airship to bring out rewards in a new direction, since Urban Airship offers the Reach platform, allowing for virtual cards to be created as part of a loyalty program.

USA Technologies’ senior vice president of sales and marketing Maeve McKenna Duska commented “Consumers are getting more accustomed to paying with their phones, and with all of the digital noise coming at consumers 24/7, loyalty and rewards programs that easily integrate into popular payment methods like Apple Pay are a win-win.

By offering More with Apple Pay we are giving consumers a loyalty program that seamlessly integrates with their lifestyle, rewarding them for using the one thing they always have on hand, their iPhone or Apple Watch.”

There’s no doubt that loyalty programs are a help when it comes to getting users interested in a platform and holding that interest. It’s right there in the name, after all: “loyalty” program. When customers feel their business is valued, they come back and keep coming back.

That’s just a basic fact of retail writ large across several industries. While maybe this isn’t the best route to go, it’s still worth having a reward program on hand so customers keep coming back.

People tend to do what they’re rewarded to do and stay away from what they’re not rewarded to do. This basic point of behavioral psychology has driven business since time out of mind, and here, USA Technologies and Apple Pay will demonstrate it to the fullest.