Fishbowl, Android Pay Team Up For Better Loyalty Rewards

Mobile payments have often sold on the strength of convenience, though competing with cash on that front may be an order taller than most want to deal with.

Mobile payments’ push to include reward systems and loyalty offers, however, have proven valuable, and astute mobile payments plans have often been seen incorporating loyalty programs directly into the package. Recently, Android Pay picked up a new force in loyalty by integrating Fishbowl into the operation.

With Fishbowl in the fold, Android Pay users now get access to easier loyalty program management, including coupons and specialized promotions. This is particularly true for restaurants, where brands can use Fishbowl to offer highly specific, highly personalized coupons and offers for guests directly, and even use geographic location systems to let the users know there’s a participating location nearby.

Fishbowl CEO Dev Ganesan commented “Fishbowl’s promotion and loyalty management solutions enable our clients to strategically leverage coupons and offers that are relevant and timely without cannibalizing sales contribution. Integrating with Android Pay is a requirement in today’s mobile-first world.

It offers restaurants goers a consolidated, personalized view of offers across retailers and restaurants. It also provides operators another content distribution channel, specifically virtual loyalty cards and promotional offers.”

Convenience is important in mobile payments, but cash’s convenience has long been far greater. If mobile payments can successfully integrate rewards systems, now, that’s different. Coupons have long been a bit of an inconvenience for users; clipping and carrying and presenting them at the right times can be a hassle. A mobile payment system that can apply them automatically, now, that’s a proposition worth reaching for.

That in turn makes Fishbowl’s offer especially attractive; that ease of use coupled with the cost-saving power of discounts makes even cash diehards think twice about switching to a mobile payment system in at least some cases.

In the end, mobile payments will live or die on the strength of value; presenting the best value will keep the field alive. Failing to show a good value will cripple the entire development. With connections like Fishbowl and Android Pay, however, that value might be a lot clearer to users and push more use of mobile payments.