Visa Switches Focus to Future of Commerce at the 2016 Toronto International Film Festival

September 9, 2024         By: Mike Dautner

Celebrating its 20th year of sponsorship of the Toronto International Film Festival, Visa will be welcoming a lineup of innovative payment experiences showcasing the future of commerce.

Starting September 8 and running until September 18, Visa will provide festival-attendees with the chance to experience its first, one of a kind Connected Stream powered by Ingenico Group, the global leader in seamless payment, which is making its debut at TIFF to enable contactless payments, and a Virtual Wardrobe Studio showcasing Visa Checkout.

“Throughout our long history as sponsor, we’ve continued to expand access for filmgoers with interactive experiences that heighten the excitement of the Festival,” said Brenda Woods, head of marketing, Visa Canada. “Our activation at Roy Thompson Hall showcases Visa’s leading edge payment technology, transporting consumers to the future of commerce.”

By accessing Ingenico Group’s Connected Screen technology, which is unparalleled in North America, Visa will demonstrate how contactless tech can make payments virtually effortless for consumers.

Contributions between about $2 or $5 can be made to the TIFF Pocket Fund by waving a Visa payWave enabled credit card or device at the Visa Connected Screen.

This TIFF Pocket Fund is geared toward ensuring that young people have access to TIFF’s educational programming regardless of their financial circumstance.

“As we expand our offering to increase touch points for payments acceptance, digitization allows for unique and engaging consumer experiences,” said Suzan Denoncourt, managing director, Canada, Ingenico Group. “The integration of our secure payment technology into connected screens enables merchants to interact with their consumers in creative ways, while enabling frictionless purchases virtually anywhere via contactless credit card or NFC-enabled mobile wallet.”

“We’re excited to partner with Ingenico Group to debut the Connected Screen in Canada,” said Derek Colfer, head of technology and digital innovation, Visa Canada. “We’ve entered the next phase in the evolution of electronic commerce that includes many new players and innovative ways to shop, pay and get paid, while maintaining the payment security that consumers expect from Visa.”