Tipalti Introduces HitPath Integration to Reduce Affiliate Payment Friction

Tipalti, the leader in global digital media network payments automation, recently announced a new integration with multi-channel tracking platform HitPath.

This technical integration makes it so a HitPath client to easily onboard affiliates while simultaneously collecting and vetting their payment details in a branded, intelligent, self-service portal.

After that, HitPath clients can access the Tipalti to remit payments through multiple methods and currencies across 190 countries, provide proactive payment status communications to affiliates, and fully reconcile payment status within HitPath.

Beyond that, performance networks can use risk and fraud management capabilities and tax, regulatory and reporting compliance available on the Tipalti platform to complete the whole affiliate payment workflow.

Tipalti has GlobalWide Media, one of the world’s leading data-driven marketing companies, for implementing the new integration.

“Tipalti offers a scalable platform that provides our publishing partners the freedom to choose their desired payment methods, as well as guaranteed commission payouts on time and in any currency. We are so pleased to have Tipalti fully integrated across our worldwide operations, offering best in class service to our global partners,” said Lee Lipman, Chief Financial Officer for GlobalWide Media. “The HitPath-to-Tipalti integration has further improved visibility and communications and streamlined our entire affiliate payment process with enormous time savings,” he added.

Based on Tipalti’s research on affiliate payment satisfaction, 49 percent of all affiliates knowingly participate in over six programs and networks at no specific time.

This means affiliate loyalties are fickle at best. Also, 47 percent of affiliates have abandoned a network simply because of a payment issue, and the other 46 percent say they would be willing to drop a network because of a payment problem with their network.

“Over the years, we have always been very careful while integrating with third party applications. While we strive to continually improve our already stellar customer relationship and support, hasty integrations can introduce negative friction points where in reality they should only come to play if they add value to all parties. We are thrilled with the work that the Tipalti and HitPath teams have done on this integration,”says Samuel Prokop, founder and CEO at HitPath. “It will without a doubt add a tremendous amount of value to our clients and we are looking forward to rolling this integration out to them.”

“Time and again, leaders at affiliate networks have told us that they need to be recruiting, getting affiliates excited about opportunities, and delivering new offers, rather than spent their resources dealing with the complexities of sending commissions,” says Chen Amit, co-founder and CEO of Tipalti. “The integration with HitPath creates a seamless, secure, reliable, scalable platform for affiliate programs and HitPath clients to run on without dedicating massive resources to payment issues.”