DipJar

DipJar Means Cash for Charities

July 28, 2024         By: Steven Anderson

Lately we’ve heard quite a bit about mobile payments systems being used by charities, especially recently when we saw how Water for Life took the Venmo ball and ran with it to impressive new gains.

The idea that charitable giving could be turned into an impulse buy is a little unnerving, yet at the same time, sufficiently brilliant to get notice. DipJar, meanwhile, is seizing on this trend and working to make charitable giving quick and painless…and valuable.

Charities often depend on spare change; round it up, hand it over, however you want to do it, charitable donations often count on that nickel here and dime there from a whole lot of people.

With mobile payment methods becoming increasingly popular, people don’t have a lot of cash on hand any more, and that can be a problem for charities.

Enter DipJar, a software / hardware combination platform that allows users to dip a card to make a quick payment to charity. The DipJar system uses a specific amount, which means users don’t have to do a lot of math about how much they intend to fork over.

Rather, the system is quick and easy to use, and pulls that donation out quietly while on the same payment counter where someone just made an actual purchase.

As simple as it sounds, it represents a lot of behind-the-scenes effort; the company had to set up a payments system from the ground up to make DipJar work, which included a lot of study on compliance standards and various regulations.

Security measures also had to be put in place, but the end result was an impressive package geared toward one specific point.

It’s a point that needed to be addressed; as cash loses importance—though that may not be an issue for long as Generation Z seems to prefer doing business in cash—so too does the “spare change” donation approach to charity.

A system like DipJar can mean all the difference between that revenue lost and that revenue regained, and even assuming DipJar does take a dip of its own for processing the payments, it may well have first-mover advantage in routing change to charities.

DipJar is set to serve a valuable purpose in the field, and that should make it welcome on store shelves and with charities everywhere.