The Shopable Series: A Primer on Social WiFi

June 7, 2016         By: Erika Napoletano

Your store is set. You accept all the latest and greatest in payment technology. You’ve got a respectable following on Facebook and maybe even Instagram. Twitter’s looking up and you’re having conversations with customers where they spend time when they’re not in your store – in the world of social media.

But is there another easy way to merge your customers’ social inclinations with their in-store experience?

Let’s explore how tech leaders are helping retailers like you transform what they already have (WiFi) into something they crave (increased customer loyalty) with the help of social logins. A handy tool called social WiFi is making it easier than ever to connect your customers with your brand – online and in-line at the store.

What is Social WiFi?

With smartphones becoming the device of favor (over 207 million users estimated in 2016 in the U.S. alone)[1], people are always on the hunt for ways to save their precious data plan usage. Since social applications on a smartphone drain more battery life and data than most other applications, there’s a reason you often hear, “Do you have WiFi?” from your customers.

That’s where social WiFi comes in.

Social WiFi allows your customers to sign into your WiFi using their social networking logins for sites like Facebook, Instagram, or Twitter. This means they save data usage and stay connected, while you score more likes on your social accounts and capture important customer data for honing your marketing efforts.

How Can Social WiFi Help My Business?

There are as many features to social WiFi as there are providers, but we’ll help you get a solid picture of the strongest benefits for your business.

  • Marketing Campaigns: Use social WiFi to help your business target, locate, attract, and retain customers.
  • Social Offers: Push in-store offers out to your database in an instant, from happy hour specials to flash sales and more.
  • Email List Building: Build your email list with every new customer who signs up to use your social WiFi. More emails, more audience, more traffic.
  • Reward Loyalty: Social WiFi can help you build comprehensive customer profiles and reward your best, newest, or long-lost customers for spending time (or money) in your store. You can design and send offers, keep track of purchases, and find your brand’s biggest (and most profitable) fans.

Many platforms have other available features, like integration with existing your email marketing software (like MailChimp), child-friendly WiFi access, and more.

Where Can My Store Get Social WiFi?

You’ll want to do a fair amount of research before diving into a social WiFi agreement, and there are many providers out there that can help, such as Fusion Wifi, Purple, Wavespot, Social Wifi, and Zion Wifi.

In the search for a provider, you may find it difficult to find up-front pricing. As you look for social WiFi that fits your business, make sure to get multiple quotes and compare features side-by-side before making a decision. This way, you’ll find the social WiFi service that will fit your business today and help you grow into the business you want to be tomorrow.

This article is brought to you by Discover Network. To read more on the world of commerce, visit Discover Network Perspectives.

[1] Statista, “Number of smartphone users in the United States from 2010 to 2019 (in millions)”