Vantiv Boosts Payments Security

News out of Cincinnati suggests Vantiv Integrated Payments will enter the next phase of the Security Pays initiative.

The initiative is rooted in the concept of moving beyond education to allow business owners to take the necessary steps in making sure their payment processing is more secure.

“We are using humor and straight-forward information to get across the serious message our partners and business owners need to hear, that thousands of small businesses were breached in 2015 and 60 percent of those who were breached did not survive” said Matt Downs, head of business and channel development Integrated Payments at Vantiv. “We are here to educate everyone on the risks, work with our partners on new equipment and encourage business owners to take the next steps to help secure their payments process with EMV, tokenization and point-to-point encryption.

He continued stating, “as a small business owner, one chargeback could have a big impact on my business, so the ability to process with EMV is a relief,” said Chris Zirbel from Ridgeview Liquors, in Green Bay, Wis. “Through the Vantiv Security Pays program we were able to upgrade and use the rebate toward supplies for my business. I had a great experience signing up with Vantiv.”

Three components make up this version of Security Pays. First is “Jack Vs” which uses humor to educate businesses on the security threats they face and how to stop them. Second is Secuity Pays Challenge, a quiz on how to keep customer cardholder data safe. Third is Security Swatches, which gives easy-to-understand answers to help SMBs understand the dangers of processing debt and credit cards without EMV.

“Vantiv’s Security Pays program has helped put my clients at ease. The EMV solution helps to protect them against fraudulent cards and the chargebacks they would have to pay. It is a secure solution that has helped me build trust with my customers, and that goes a long way,” said Ron Rahhal, owner of Ron Rahhal Consulting, which specializes in POS sales and support.

The Security Pays campaign is designed to allow developers to implement reliable technologies now and for the years to come.

“We are including NFC technology inside all of the partners’ software, and the devices that we are deploying to our businesses are NFC enabled,” added Downs. “So if you use Apple Pay, Samsung Pay, or any of the digital wallets, it comes with a large security component built in. We’ve embedded the next stage of payment security as part of this program and we’ve laid a foundation through the semi-integrated platforms, should something new arrive, that will make it easier for us to deploy in the future.”