True Religion Takes On Next-Gen Customer Engagement with Help of Apple Watch and Aptos Retail Solutions

May 5, 2016         By: Mike Dautner

Reports stemming from Las Vegas suggest that Aptos, Inc., a formally recognized market leader in retail tech solutions, have announced their partnership with True Religion Apparel, Inc.

With Formula 3 Group also in the mix, the partnership is designed to enhance and extend the functionality of Aptos’ Apple Watch “Band” app. The goal is to redefine the practice of clienteling and next-generation in-store customer engagement.

In addition, the app is fully integrated with Aptos CRM and Clienteling to deliver a more complete view of shopper history and loyalty program data.

As a part of the new Aptos CRM and Clienteling integration, the latest release of the Band app now is capable of giving store associates the ability to offer more customized in-store customer engagement through ample customer insights.

As soon as True Religion loyalty members opt in to a mobile device that integrates with compatible geo fencing or in-store beacons, associates are given a notification via Apple Watch.

As such, with only one tap of the watch, the associate gains access to a multitude of customer information from previous interactions on the web or in-store

This includes the customer’s buying patterns, sales history, as well as suggested selling recommendations that based on info gathered via Aptos CRM’s live customer database.

“The Apple Watch clienteling application from Formula 3 Group powered by Aptos CRM/Clienteling is retail personalization realized,” said John Hazen, senior vice president, Direct to Consumer & Omnichannel, True Religion, Inc. “For store associates to be notified via haptic touch on the watch that a customer has entered the store and then provided with their purchase history in a visual manner is the “Holy Grail” of insight and personalization. With this new integration, we hope to empower sales associates with the customer information and tools they need to better serve customers, while elevating the customer experience and converting more sales.”

“In the current age of engage, providing personalized, highly relevant experiences is absolutely critical,” said Russ Ronchi, owner of Formula 3 Group, LLC. “Aptos’ cloud-based singular commerce platform supports ease of integration to power traditional means of doing business as well as cutting-edge digital initiatives to support new innovation in customer engagement.”

“The physical store can be retailers’ most valuable asset in the customer journey,” said Noel Goggin, CEO and culture leader for Aptos. “With its visionary Apple Watch Band app, True Religion clearly understands this opportunity to unite its digital and physical retail environments to support unified commerce and seamless experiences that inspire customer brand loyalty and associate engagement.”

Boasting over 122,000 stores live on its platform available in the cloud, there are over 500 retail brands across the globe rely on cloud-capable Aptos solutions to generate over $523 billion in annual revenues.