Drizly Ready to Use Mobiles to Bring Booze Delivery

With summer not so far away, the time for a cold beer, a frosty daiquiri, or a host of other drinks comes into play to go along with our backyard barbecues, our pool parties, or just catastrophically hot weather.

Whether you spend that time outside embracing the sun with a cold drink, or inside hiding from the burning star in the sky with a cold drink, Drizly should make that process easier.

Founded in 2012, Drizly’s raised a hefty $17 million so far, and is looking to branch out to not only next-day delivery, but also scheduled delivery, and what the company calls a “drastic” increase in the number of brands it can offer in booze of all sorts.

Right now, Drizly is only available in 18 cities, and mostly focuses on licensing software directly to liquor stores that let them accept orders from the app itself.

Under normal circumstances, this would be a field where a company like Amazon could destroy all comers, but a set of laws dating back to Prohibition makes the idea of sending liquor in the same fashion as books, DVDs, or chocolates.

Drizly has an edge here in several established relationships with liquor stores, liquor license holders, and others.

However, there are signs that Amazon is making some inroads in this sector, as back in 2015, Amazon briefly had liquor as part of its AmazonFresh grocery delivery service, before it disappeared, and reappeared later with Prime Now.

With the law in the way of a larger expansion, both Drizly and Amazon will have to be careful how they advance.

Drizly seems to have an edge here in that it’s already figured out how to get around the laws in question.

It’s an exciting idea, especially for those who enjoy alcohol. There’s a problem with it, though, in that those who enjoy alcohol may not have an interest in waiting a day for delivery, particularly when brick-and-mortar outlets are offering all the alcohol most anyone can ask for.

Drizly could get around this in a couple ways; one, it could offer unusual brands not commonly available in an area.

Two, it could offer complete packages; instead of just alcohol, offer a complete Mojito kit, for example. With all this potential, this might be a great new summer for cold drinks.