The word “juggernaut” has some interesting origins, mostly going back to the Hindu term Jaganath before it became a big bowl-headed mutant featuring in an obscene meme.

Now, the Juggernaut is back in India, where it’s a new kind of publishing platform with a mobile edge.

Juggernaut is a mobile-based publishing operation that poses a noteworthy prospect for users: incredibly inexpensive books.

I mean incredibly, too; prices will start at around $0.15 per book. This is partially underwritten thanks to a membership fee that starts at $0.22 a day, or around $5 per month.

Juggernaut has joined up with Paytm for payments services, allowing users to buy and read on the same platform.

Around 100 books will start off the Juggernaut platform, and several of Juggernaut’s titles will see standard print versions as well.

The platform has a complete slate of investors behind it as well, including Infosys’ former CEO and co-founder Nandan Nilekani, but it’s Juggernaut’s co-founder and publisher Chiki Sarkar who’s the most noteworthy as she comes direct from Penguin-Randomhouse with a plan to be the “smartest most effective publishing platform” in India.

The company hopes to go worldwide within two months.

The issue of huge discounting when it comes to e-books has been a major part of the publishing world for some time now, and one might think that Juggernaut is going to do just that.

However, when one throws in the membership costs associated with the app, it might be sufficient to give authors with Juggernaut a leg up.

There’s also a great potential for volume; it’s been commonly said that e-books should be less expensive thanks to the virtual lack of overhead involved beyond the writer’s time and expertise.

While catastrophically low prices and a subscription fee could be enough to get users in on the action, will it mean enough revenue to draw authors? Potentially, in India—it’s a good way to break into the Indian market—but beyond India there could be problem here.

Still, it’s a solution worth trying, and it will be exciting to see if Juggernaut can prove the online Barnes & Noble of India.