Indian Bitcoin Company Zebpay Adds Power Features to Attract Pro Bitcoin Users

Zebpay, the biggest Bitcoin company in India, announced that they have upgraded their mobile app with new features to lure more savvy Bitcoin users.

Power users can now set their own bid and ask rates, effectively setting their own price in the app, and keep Indian Rupee balance in the app to buy Bitcoin instantly, said the company in a press release.

Zebpay started with a much simpler feature set that allowed users to conduct Bitcoin transactions using mobile number without any complexities to understand bitcoin addresses, taking backups or fear of losing bitcoins.

“We started Zebpay with a mission to make bitcoins simple. We are focused on providing the simplest way for users to buy, sell, store and spend bitcoins,” said Sandeep Goenka, the founder and Chief Operating Officer of Zebpay,

However, over the last six months, Zebpay gained immense popularity in India. Their mobile app has been downloaded over 25,000 times and the company had a $3 million turnover with 30,000 transactions in February 2016 alone. The growth has prompted Zebpay to introduce the new set of powerful features to attract more seasoned Bitcoin users who previously depended on international Bitcoin exchanges and dealers abroad.

Although there are a handful of merchants who accepts Bitcoin as a viable payment option in India, it is increasingly becoming popular. Last month, users used the Zebpay app to buy mobile airtime worth $15,000, said the company in a press release. While the amount is still small, it shows tremendous opportunity for Zebpay to capitalize in the future.

Commenting on releasing the new sets of features on the Zebpay app Sandeep Goenka noted that “today we are excited to launch two huge new features for our pro users on Android. And coming very soon on iPhone.”

When it comes to using Bitcoin, India is still far behind most developing countries. For example, compared to the Chinese Bitcoin transaction volume, India is at least a few hundred light years behind. “China did a record breaking volume of Rs 20,000 crores in only 24 hours this week. India is just getting started,” mentioned the press release.